For a large coffee company, we created personas that inspired empathy and the creation of innovative new services. Project teams and leaders use these personas to prioritize investments and measure business impact on an ongoing basis.
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Personas
If you ever wondered how to generate more focused creativity and innovation in a corporate environment, this class is for you. After two days, participants leave this class with practical experiences, insights, and pragmatic tools to apply the practice of collaborative design into their day-to-day work.
Through a set of structured discussion points designed to surface key assumptions and expectations, participants commit their undivided attention to a discussion that builds a clear vision of business success for a project or program team. At the end, we have a comprehensive sketch of the measures of success, capabilities, key personas, user scenarios, and some representative process requirements.